你公司生产各类办公家具,最近收到客户来信,询问新款文件柜。请写一封应求推销信, 内容如下: (1)确认收到来信,感谢对方询问该产

你公司生产各类办公家具,最近收到客户来信,询问新款文件柜。请写一封应求推销信, 内容如下: (1)确认收到来信,感谢对方询问该产品。 (2)介绍该产品的特点为使用简单、存档方便、节省空间、价格合理,所以非常畅销。 (3)交货迅速。如及时下订单,更能给予5%的折扣。 (4)库存不多,望早日订货,以便能为对方提供满意服务。
【正确答案】:Dear Mr. Lockwood,We thank you for your interest in our newly designed filing cabinets. It is a great pleasure to serve you.The items you inquired in your letter1 are selling quite well in our area. They are very easy to use, convenient for filing documents2, and taking much less space than our old models. In addition, the price is quite reasonable, at least 15% lower than those of our competitors3.The cabinets4 can be delivered within 5 working days5 after we receive your order. If you place your order at the end of this week, we will allow you an additional discount6 of 5%.Please order without delay since they are very popular and may well be out of stock7 soon. We look forward to receiving your order and serving you to your satisfaction.Sincerely,
【题目解析】:注释:①信中所询问的产品②文件存档方便③我们竞争对手的产品④你方所订货物⑤5个工作日⑥折扣⑦完全可能脱销内容提示:这是一封应求推销信。在第一自然段中作者首先确认了对方前询问信,并表达了愿意为对方服务的友好意愿,使双方一开始产生一种好感,建立起一种信任;第二段介绍产品的特点、优点以及这给未来用户带来的好处;第三段提出了作者能给潜在顾客提供什样的服务和优惠,使他们产生购买的欲望;最后一段作者敦促潜在武客户采取果断的行动,因为订晚了可能就没有货源可供,而且还暗示了作者对收到对方订单的信心和乐观。