Passage Two In some ways, yes一but the differencesmatter more. Just as human history has been shaped by the rise and fall ofsuccessive empires, the computer industry has, in the few decades of itsexistence, been dominated by one large company after another. During themainframe era, IBM wore the crown. But it fumbled the transition to smallermachines in the personal-computer era, and the throne was usurped by Microsoft.Now, at the dawn of the new era of Internet services, Google is widely seen asthe heir to the kingdom. As the upstart has matured into a powerful industrygiant, the suggestion that “Google is the new Microsoft” has become commonplacein computing circles. Is it true? The comparison is both a compliment and areproach. It is a compliment because it implies that Google has now become thecompany that defines the environment in which other technology firms operate,just as IBM and Microsoft once did. As with Microsoft in its heyday, Google isthe technology firm where the smartest geeks aspire to work;it embodies thetechnological Zeitgeist;and it is a highly regardedcompany that has become a household name. But the comparison is also areproach, because it highlights growing concern that Google is now too powerfulfor its own good, or that of the industry, or indeed that of the world atlarge. For many people, Google provides the front door to the Internet. For many online businesses, theirposition in its search ranking—the workings of which are a closely guardedsecret—is a matter of life or death. Too much power is thus concentrated inGoogle’s hands, say critics, including Microsoft’s Bill Gates. Microsoft andother big Internet firms, including eBay, Amazon and Yahoo, are now said to benegotiating various alliances in order to provide a counterweight to the newbehemoth. Smaller firms feel even more vulnerable. As soon as Google says it ismoving into a particular market, small fry in that market now dart for ever, unlessthey are lucky enough to be acquired by Google. Yet there are some crucial ways in whichGoogle differs from Microsoft. For a start, it is a far more innovativecompany, and its use of small? flexible teams has so far allowed it to remaininnovative even as it has grown. Microsoft, in contrast, has stagnated as aresult of its size and dominance. It is least innovative in the markets inwhich it faces the least competition—operating systems, office software and webbrowsers—though it is, curiously, still capable of innovating in markets inwhich it has strong rivals (notably video gaming). Try to avoid using Microsoft software fora day, particularly if you work in an office, and you will have difficulty; butsurviving a day without Google is relatively easy. It has strong competitors inall the markets in which it operates: search, ping, software services, and soon. Large firms such as Yahoo, which previously farmed searches out to Google,have switched to other technologies. Google’s market share in search hasfallen from a high of around 80% to around 50% today. Perhaps the clearestevidence that Google’s continued dominance is not inevitable is the fate ofAlta Vista, the former top dog in Internet search. Who remembers it today?
Compared with Microsoft, Google is said to be more____.
A、stagnate in technology
B、inflexible in structure
C、ambitious in development
D、innovative in market
【正确答案】:D
【题目解析】:同类比较分析题。注意第4段第一句中的differs from...”暗示了本段对 Google与Microsoft进行比较。从本段中不难得出D项正确。答案为D。
Passage Two In some ways, yes一but the differencesmatt
- 2024-08-23 05:31:42
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