Success for 99 CentsHow do you sell things in a time when the ec

Success for 99 Cents
How do you sell things in a time when the economy is down and people just don't want to 31____ ? Try the 99 cent approach.
Steve Jobs, former 32____ of Apple Computers, tried it and 33____ saved the music industry. He 34____ a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company.
In the 1960s, Dave Gold 35____ a store that sold alcoholic drinks in southern California. He sold wine in three 36____ categories: $0.79,$0.99 and $1.49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started to 37____ 99 cent stores across the US. Today the company is 38____ almost 500 million dollars and has 280 shops.
Why does a 99 cent price tag（标签）make so much success? Researchers have found out that the price ending with .99 shows a 39____ price for consumers. It looks less and consumers 40____ feel that they can get something back.
A. owned
B. market
C. set
D. worth
E. finally
F. several
G. buy
H. usually
I. boss
J. sell
K. lower
L. price
【正确答案】：31.G 32.I 33.E 34.C 35.A 36.L 37.F 38.D 39.K 40.H
【题目解析】：31. want to do sth.想要干某事，说明空格该填的是动词原形，因而只有选项CDGJK符合，再根据语意在经济不景气，人们都不想___东西的时候，你怎么卖东西呢？可知选项G buy符合语境。
32. former意为“前任的”，是形容词，说明后面该填的是名词，因而只有选项BCDIL符合，根据语境可知只有选项I boss老板符合语境。
33. saved是动词，意为“节省了，拯救了”，动词要用副词修饰，一次只有选项E和H是副词，根据语境只有选项E finally最后地符合语境。
34. set a standard price设定一个标准价格.
35. 空格缺少的是谓语动词，文章通篇用的是一般过去时，所以此空该填的是动词的过去式，故只有选项A符合。
36. price categories价格类别
37. several 一些，后面加stores，在1982年，他开始在全美开一些99美分商店。
38. be worth +价钱意为“值多少钱”。
39. a lower price更低的价格
40. 动词feel要用副词修饰，所以只有选项H usually 经常地 符合语境。